By Anna McAlpine
We spoke to managing director at Superior Model Management, Isla Rafferty. Having worked her way from intern to director she spoke to us about what motivates her in her job and how she bagged her dream job as a model agent.
What studies did you complete prior to gaining your position at the agency?
I studied Fashion Business at Glasgow Caledonian University. There, in my first or second year I had to do an internship. It just so happened that my internship ended up being with Superior and organically from that it led to getting a position within the agency.
Was it the internship that inspired you to go onto this line of work?
Before I applied to Superior I had applied to lots different sort of jobs. In the beginning when I started university, I actually wanted to be a visual merchandiser. I think that when you start university you always have some sort of dream position in your head. Even after the first few months I think that firm idea of what you want to be sort of goes out of the window and you’re just like I don’t know what to do any more! However, a modelling agency appealed to me because it involved all different factions of the industry coming together.
What would you say is the most exciting part of your job?
I think it depends on what sort of person you are but I run on adrenaline. When things are really last minute and you have to expect the unexpected I enjoy that. It’s also exciting when you see the end result when someone is doing really well. We see the process from signing a new face model which then materialises into the end product.
What is the most challenging part?
I would say working with people. At the end of the day a modelling agency is selling a product but it’s not like I am selling you an inanimate object, I’m selling you something which has feelings. Dealing with people is challenging because everyone is different.
What would you say has been the highlight of your career so far?
I think the highlight of my career for me, generally, is owning Superior and getting to this position. There has been a lot of accomplishments along the way that have been highlights. When you get the models booked with major clients, it’s a nice accomplishment and people remember things like that.
Can you give a general overview of your day to day?
I think I would like to say that it’s similar day to day but it’s not. There are cases were I’ll have meetings and get to work with the stuff that I have on going. Then the next day I’ll come in and be inundated with last minute inquires or we have people wanting something done for later that day or tomorrow. In that case it really is a very diverse job.
What’s the best piece of advice you think you have ever been given?
I would say that things that you think are really big at the moment aren’t actually as big as you think they are. So you might think that something is really hard and that you can’t make it through. If I were to look back at moments in my life that were really challenging with the business and things like that, you actually realise that it wasn’t the end of the world. Things happen, you get over them and you survive. And it’s just a case of getting perspective and making your dream come true … there’s a little cliché for you to end on!