Tell us a bit about Betty & Bee and when it all started.
Betty and Bee is a creative consultancy specialising in PR, events and digital audience development for fashion, beauty and lifestyle. We’d always sort of been aware of one another, dipping in and out of each others social circles but never directly crossing paths. However we both read each others blogs and followed each others careers quite closely (which is nowhere near as creepy as it sounds) before finally meeting at Social Media Week (which in itself feels like admitting you met your S.O on POF). Anyway there was a lot of wine (like all the best business ventures start) and we pretty much realised very early on we were each others missing piece. While we both had great jobs (Sheri was head of PR for House of Fraser before leading Events for itison while Claire worked with GFF developing the fashion strand before going to work in digital marketing for TV and film) we often fantasised about working for ourselves. Too many nights were spent over a vino and a cigarette being like “we could do this better. We SHOULD do this” etc etc. After a rubbish week at work we pretty much decided what did we have to loose (other than our pride) and started coming together with what Betty and Bee would be. We won a large contract early on and that was us. Jobs packed in and we were doing Betty and Bee full time. A mix of luck, determination, hard work and knowing pretty much everyone really helped us kick things off.
What are the pros and cons of working with your best pal?
The pros are that you always know where you stand and it’s a very open and honest relationship. While we have different strengths we also feed off each others energy and often arrive at very similar conclusions. The trust is a big part of it obviously but also working with someone that you love and respect and just get to share this amazing experience with is brilliant. You share your highs and lows with someone who really understands and there’s something very powerful about that.
Working with your best friend may not be for everyone though, it’s very intense and you’re in constant communication. Sometimes it can be tough to get that work/life balance and make sure you still have time to just be friends and not just business partners. That said, even when you’re on a job, working with your BFF makes everything so much easier to handle.
Who would be your dream collaborator?
We’ve worked with so many great businesses already and there is a lot to be said about collaboration to help grow. Youth Juice are a fabulous production company in Edinburgh that we have endless time for and can’t wait to work with. We’d love to do more digital projects so working with the likes of SHOWstudio or Google would be amazing. We recently worked with the spectacular Jelly & Gin with their Create: Eat: Whisky event and just love everything they do, so hopefully we can twist their arms to come to Glasgow? (hint hint)
What’s your plans for the summer?
Ooft! What aren’t we doing? We’ll be moving into our new office, hiring an intern and working on some fab projects before planning on heading to London Fashion Week in September.
What project are you working on at the moment?
As always we have a real pick and mix of people we’re working with at the moment. We’ve obviously very excited to be working with Love Your Clothes and Zero Waste Scotland as part of their Spring Clean Your Wardrobe Campaign. We’ll be hosting a free event at Beyond the Finish Line on the 1st of June – a designer led up-cycling workshop, moving away from up-cyclings crafty image to something a little more polished. All materials will be provided on the day all you need to do is bring some of your clothes you want to learn to love again. We’ll be covering everything from bleaching to fixing zips, distressing, studding to printing – all simple techniques you can repeat at home.
We’ve been working with MB Hair with their new salon Glasgow Blo Bar (about time Glasgow got in on that action), launching a new range of bright customisable sunglasses on Pret a Voir called Sherbet and writing for Crave. We have a few other bits and bobs under our belt but as always it’s great to work with so many interesting and fresh projects.
What’s the best piece of advice you ever received?
Mistakes happen. Don’t let them overshadow everything you’ve done and appreciate the successes you’ve achieved.