Apparently most people are happiest before the age of 25 and after 65. It’s a pretty depressing thought, and it obviously hit Shaa Wasmund hard – because Do Less, Get More is her latest attempt to help us get to where we want to be without all the agony, stress and struggle we increasingly accept as a normal part of life.
What’s it about?
The title makes it sound like the loafer’s guide to getting rich, but Shaa Wasmund’s sage advice is all about cutting back on the things that don’t matter and instead focussing on succeeding at the things you really enjoy, or want to achieve.
She starts by explaining the kind of self-delusion we all fall into. The niggling fears we start to believe (‘I don’t have enough money’, ‘I’m not ready to do this’ etc) and the obsession we develop with doing everything at once, before moving into advice, strategies and surveys to help her readers identify what really matters. She them moves on to the difficult task of helping us ditch or delegate the things the don’t matter, and boost personal productivity in the quest to enjoy what does.
Who’s it for?
Her target audience seems to be people who think they’re busy all the time: people with short attention spans and tight schedules. Whether that’s people who have surrounded themselves with impossible plans for the future, or who’ve piled up fears about their financial, emotional and professional futures, the aim is to cut through the needless stress and help them find an easier, more productive and happier path.
Because it’s structured to help with everything from identifying what really matters in your life right through to succeeding at them, it has plenty to say to people regardless of where they are in life.
Is it any good?
Having selected a target audience that doesn’t have much time, Wasmund has to use all her prior experience as an author, Cosmopolitan writer and PR to find punchy and succinct ways getting her point across. She succeeds admirably.
She delivers concise and inspiring ideas in short paragraphs, carefully chosen quotes and select survey and scientific data, supplements them with short surveys and livens up the book with smart, useful graphics and illustrations that capture the simplicity, sensitivity and positivity of her core message.
Her personal, approachable voice makes the reading experience fast and fun. There’s never a hint of arrogance or authority in her tone, only advice and ideas collated in a frank and friendly exchange. It makes the whole thing easy to digest, and to return to for inspiration and ideas time and time again.