By Terri Cluckie
It’s St. Andrew’s Day and it’s almost Christmas, so what better way to celebrate all things Scottish than by drooling over designer Hayley Scanlan’s perfect print-crazy pressies?
You might not have heard of Hayley yet, but superstardom definitely isn’t far off for this Dundee-based designer. In June this year she won the coveted Young Designer of the Year award at the Scottish Fashion Awards, and has dressed the likes of Jessie J, Little Mix and Marina Diamandis. Supermodel Erin O’Connor even asked Hayley to create one of her signature studded leather jackets for her, after watching her degree show. So far, so cool.
Hayley graduated from the Duncan of Jordanstone College of Art and Design in 2009 and has interned in Beverly Hills as a print designer for Jeremy Scott. Her signature prints are what really make her stand out from the crowd; techno-graphics and bright yellow snake print are not to be sniffed at. Despite the sometimes-garish patterns, Hayley’s collections remain versatile and wearable, as she keeps silhouettes simple. I can honestly say that I love every single piece she produces!
Hayley debuted with a womanswear collection, New Frontier, which she produced for her graduate show in 2009. Inspired by the drawings of Dundee’s Discovery Ship, the collection featured bodycon printed dresses, including my personal favourite- a Phidias print maxi dress with side splits. Spiked studs, a key feature of Hayley’s collection, were hand-embellished onto every garment.
Earlier this month Hayley showcased her newest collection for her diffusion line, HS, at The McManus as part of the V&A Dundee’s Selling Dreams: 100 Years of Fashion exhibition. She created the Velvet Venom collection in order to meet demand from her fans, but wanted to make a more affordable and wearable line, which was achieved by using simpler fabrics.
My favourite thing about Hayley Scanlan is that she has based herself in Dundee and resisted the temptation to move to a bigger city, like most other designers do. Making roots for her label in Scotland will hopefully attract other talent to do the same, boosting our fashion scene and helping it to gain the recognition it deserves.