By Jennifer Lynn
With a platinum-selling album under her belt and a Mulberry handbag named in her honour, it’s hard to believe that Lana Del Rey has been on our radar for less than a year. Hitting the headlines after her self-made video for first single Video Games went viral, the singer has quickly rocketed from indie chick to fully fledged fashion icon, thanks to a British Vogue cover and that aforementioned handbag.
So what is it about Lana that has us all lusting after her style? Well, for one thing, she oozes that impossibly effortless cool that most of us can only dream of or spend hours trying to perfect. It’s the hair I think, the long swishy mane that never looks as if it’s had anything more than a quick brush, yet doesn’t have even a hint of a split end. Then of course are the bee stung lips, the only pair I’ve ever seen that rival Ms. Jolie’s, which are almost always absent of any sort of gloss or lipstick. How very low maintenance.
This simplicity carries on to Lana’s sartorial taste, with the chanteuse favouring Americana cool jeans and crop top combos in her off-duty wardrobe. Her namesake bag, the Mulberry Del Rey, fits her laidback retro style to a T, with its timeless structured shape, and inoffensive colour options of black or deer brown. Having just hit the shelves, it remains to be seen whether the Del Rey will cause the same mass hysteria as the cult Alexa, which was named after fellow fashionista Alexa Chung, but the fash pack certainly seem to love it so far.
Despite keeping things casual by day, Lana favours a dramatic evening look, and top designers have been falling over themselves to dress her for the red carpet. To the recent Met Ball she was draped in a glittering custom-made Joseph Altuzzara dress and matching cape, while the Cannes Film Festival saw her rocking a full length and fabulous black strapless frock by Alberta Ferretti. That’s one closet I’d love to play dress-up in!
And then there was Vogue. Her March 2012 cover shoot saw her take on the guise of her inner pin-up girl, a vintage vixen whom Lana herself describes as “a gangster Nancy Sinatra”. From a Prada one piece to an amazing marabou skirt by Meadham Kirchhoff, Lana’s endless legs lent themselves well to the high hemlines, and she rocked prom shapes like a teen beauty queen.
So will we see Ms. Del Rey working a runway anytime soon? Not until this summer’s festivals are over anyway. Expect a season of short shorts as she pops up everywhere from Lovebox to Radio 1’s Hackney Weekend.