Joanne McGillivray has been creating waves on the Scottish fashion scene since she won Graduate Of The Year at the Scottish Fashion Awards in 2012; a prize that resulted in the Herriot Watt graduate creating a dress for British high street giant Marks & Spencer, which went on sale across the UK last month. Here Joanne sits down for a quick five questions with Scotcampus and talks us through her brand new collection, Russian Revolution.
What is the concept behind your Russian Revolution collection?
The collection represents a modern transformation of Russian style and textiles. My signature design style is evident throughout this collection, creating classical silhouettes with an edge. The styles are wearable, not over the top, and are edgy with a bold print. The print compliments the interesting yet simple silhouette with inspiration taken from a reworked Russian tapestry.
Who is the customer in mind when you’re designing?
I design for women who are looking for classical silhouettes with an edge. The brand isn’t limiting to any particular age; if you feel stylish and comfortable in my clothes then that’s the most important thing!
How did it feel to win Graduate Of The Year at the Scottish Fashion Awards?
It was the most surreal night of my life! It took nearly a week for it to actually sink in. But the experience has been an amazing journey!
You’ve just designed a dress for M&S; how did that come about and how different was that to designing for your own collection?
The dress I designed for Marks and Spencer was part of my prize from winning Graduate of the Year. It was a great experience and amazing to see how that design process works. It was very different to how I would design for my own collection, but invaluable experience nonetheless.
What should we expect to see from you next?
The new collection launched last week and will be on sale in August through my website, www.joannemcgillivray.com.
Photography – Sha McAuley
Make-up – Jacquie Buin
Model – Kelly Donaghy
Location – 29 Studios
Jewellery – Ishbal Watson