“I used to make homemade versions of Destiny’s Child music videos,” says Iggy Azalea, just days after she was announced as the support act for the New Zealand and Australia leg of Beyoncé’s ‘The Mrs Carter Show’ world tour. “I suppose she [Beyoncé] inspired me to entertain!” Entertaining is definitely something which comes naturally to the instantly likeable 23-year-old rapper, who moved from her native Oz to Miami in pursuit of her career, before she had even hit 16.
“I was in my early teens when I knew I wanted to be a rapper,” she says, reflecting on that oh-so-catchy, “No money, no family, 16 in the middle of Miami” refrain from her top 20 debut single, ‘Work’. “If I could tell my younger self one thing, I’d say, ‘Don’t spend too much time being mad at what others won’t give you. Make your own.’”
Having clearly already taken her own advice, Iggy’s success so far is down to one person and one person alone: Iggy. She may have dated A$AP Rocky and collaborated with the likes of Steve Aoki, T.I. and Wale, but Ms. Azalea hustled hard for that Def Jam signing, Wilhelmina Models contract and every pair of Giuseppe Zanottis in her incredibly covetable collection. Featuring on just about every festival line-up this summer, Iggy says, “I loved Parklife and Wireless the most; Wireless was great because a few of my favourite artists were there too, and I got to be a fan as well as a performer.”
With the aforementioned Mr A$AP Rocky, Jay-Z, Snoop Dogg, Kendrick Lamar and Nas amongst those performing on the Wireless 2013 main stage, it’s pretty apparent that, in the world of rap, Iggy is one of few females gaining recognition. Citing Missy Elliot as one of her major inspirations, Iggy says, “There are good days and bad days when it comes to the whole gender stereotyping thing. I try to not think too much about negative experiences, because if I give it too much energy, I’ll spend my life mad.”
Before heading off on tour with Beyoncé on October 16th – an occasion for which Italian fashion house Pucci will be designing Iggy’s outfits, FYI – the hardest working woman in rap releases her highly anticipated debut album, ‘The New Classic’, on September 23rd. “The songs on there are all fairly 808-driven hip hop tracks that focus around my life and commentate on things I’ve experienced,” she says. “I’m excited about them all as a body of work. I think, after hearing my album, my Azaleans [Iggy’s army of fans] and I will feel like close friends.”
Judging from the complete tracklisting Iggy dropped via her Instagram feed back in August – which showed song titles including ‘F**k Love’, ‘Don’t Need Ya’ll’ and ‘Impossible Is Nothing’ – we’re definitely sensing a strong autobiographical theme, but what was the best part about the 2-year writing and recording process for Igs? “Working with Dr Luke was a fun one,” she says. “I got to fly with him in his private jet!” It’s this sense of excitement and of never taking anything for granted that makes Iggy such an endearing character.
Known for the amazing visuals of her music videos, not to mention her own striking personal style, she reveals the key to both: colour. “My music videos all depend on the song, but my ultimate fantasy video would definitely be very colourful, just like my clothes,” says Iggy. “Comfortable, youthful and colourful are the best words to describe my day-to-day look.”
With the rest of 2013 swallowed up by promotion for her album, new single ‘Change Your Life’ featuring T.I., her casual commitment to Beyoncé and – no doubt – countless other live performances and appearances, what Scotcampus really want to know is when we can expect to be fully immersed in a standalone, headline Iggy Azalea tour? “Early 2014,” she says confidently. That’s our Christmas wishlist sorted – thanks, Iggy! Now about those homemade Destiny’s Child videos…
‘The New Classic’, Iggy’s debut album, is released on September 23rd