Here at Scotcampus we’re big fans of social media. Twitter, Facebook and Pinterest all help us to interact with you the reader, as well as acting as great marketing tools. On a personal level, I love a good tweet, could pin for days and think that Facebook’s great for reminding me when everyone’s birthday is. But what about when it comes to the connection between social media and your career?
In July 2010, an American Apparel shop assistant tweeted, “Hoping Jameela Jamil will come back to AA today + spend another £900 that way I can slack off.” The tweet quickly made its way back to Radio 1 chart show host Jameela, who replied, “super professional of you. And really nice. (Funny how you weren’t quite so vicious to my face…) Breathtakingly discreet.
“Shop assistants tweeting rude things about you and how much you spent in store… Nice one American Apparel!”
The exchange was re-tweeted hundreds of times across the globe, became a worldwide trending topic, and made a lot of us think about how social media could get us into trouble at work. We don’t know what happened to @helenafhastings, except that she deleted her Twitter account, but we can only assume she was fired or seriously disciplined.
Before you start panicking about the state of your timeline, rest assured that social media sites could also have a positive impact on your career, if you use them wisely. Check out our tips below for nailing and failing your footprint, and remember: hell hath no fury like a celebrity scorned, so stop trolling!
How To Get A Job On Twitter
Twitter is an amazing place to job hunt. From specific vacancy advertising accounts that link to the recruiter’s job specification page, to individuals taking matters into their own hands when it comes to growing their team, there are hundreds of opportunities flying around with the little blue bird.
Make sure you’re following the job accounts relevant to your sector, any key industry figures you admire, and companies you might like to work for in future. Don’t overdo the followers though, or you’re less likely to notice opportunities popping up on your feed, and remember: the search box is your friend. Try typing in “internship”, “graduate job” or “vacancy” and you’ll be amazed at how many relevant tweets you find. I once scored a full-time, paid internship at United Colors of Benetton’s press office, all because I spotted a tweet from their PR manager and emailed her my CV immediately! Social media score.
Contacts, Contacts, Contacts
Keep in touch with everyone you meet; you never know when they might hear of a vacancy and think
of you. LinkedIn is a great way to do this, and is far more professional than adding your colleagues on Facebook – particularly if you’re partial to a drunken selfie.
Show Off Your Skills
Never underestimate the power of a well-crafted tweet, a brilliantly curated Pinterest board or the more obvious LinkedIn CV.
Depending on who’s following you, a few witty tweets could help wannabe journalists catch the eye of an editor, an on-trend Pinterest mood board could go some way towards snaring you that assistant stylist position, and keeping your LinkedIn profile up to date will ensure any recruiters looking for your skills are able to find you.
Creating a Pinterest CV is also a modern, alternative way to showcase your skills; think pinning the logos
of companies you’ve worked for with a job description underneath, examples of your work and pictures or quotes to describe your talents.
Just remember to think professional, which isn’t necessarily pretty, but will still look really cool.
You Can’t Take Back A Tweet
A fact that our American Apparel sales assistant knows all too well. Yes, you can delete tweets, but if it was a proper stinker that got you into a fight with a celeb, the whole world will have re-tweeted it before you can say “140 characters.”
To avoid having to do damage control, think before you tweet, and avoid negativity towards others at all costs.
You Never Know Who’s Watching
I have 584 followers on my Twitter account, including former bosses and colleagues, recruiters and the occasional celebrity fan, obvs. Everything I post on Twitter I’m comfortable with them seeing; there’s still the odd overshare, but nothing that could get me into trouble – with them, anyway.
However, my profile is public, a choice I made because of the job I’m in. It’s good to be accessible when you work in the media, but it also means keeping in mind the many non-followers who may be checking out your profile, and the fact that anyone can follow you without your approval. Sometimes, to avoid having to go on a tweet delete spree when your new boss follows you, it’s best just to keep a lid on it.
A Picture Tells A Thousand Words
You told your colleagues you were in bed with laryngitis; that picture you were tagged in on Facebook says otherwise. The obvious and right thing to do is not to tell lies in the first place, white or otherwise, but if you really must cover your tracks, there’s a setting on Facebook that allows you to review all posts and photos you’re tagged in before they become public. Crisis averted.