Words: Jennifer Lynn
Images: Al Overdrive
She’s one half of the sister duo taking the UK by storm, with their darkly humorous prints gracing playsuits, dresses, and now the mannequins at Harvey Nichols. Meet Amy Currie, designer and owner of Scotland’s coolest new label, Deetz.
Your debut collection is being stocked by Harvey Nichols – congratulations! How did that come about?
We met with a couple of buying teams when the first collection was finished and Harvey Nichols just really got it. It fits in perfectly with the other collections they stock, and is exactly what their customers need in their wardrobe: cool and unusual, but still casual and wearable.
Your brand was named after Lydia Deetz from Beetlejuice. How did she inspire the collection?
She’s not a muse for the collection really, more for the brand as a concept. I really related to her when I was little – “I myself am strange and unusual” – and I love the film’s dark aesthetic. It’s dark, but in a fun way, rather than being sinister or menacing. That’s what my illustrations are like.
We love your simple shapes and bold use of illustration; do you think you’ll stick with this aesthetic in future?
Yes. The prints are the soul of what we do – I’m an illustrator and print designer, so the shapes will always be secondary to what’s on them. Having said that, we are exploring using new fabrics – like more bodycon jersey – and more fitted styles for the second collection, to sit alongside our signature silk tees and dresses.
You’re from Scotland, but now based in London. Do you feel that moving to the city was a necessity for your business?
I didn’t move here for the label, I moved here when I got a job at AllSaints head office, but from a purely practical point of view it’s easier to be based in London when you work in fashion. Many of the head offices are here, so it makes finding work easier. I love Glasgow and visit often, but London is where I work, and it’s definitely easier to meet press and buyers when you’re based here.
You have a bit of an unusual hobby- how did you get into Taxidermy?
I’ve always loved it, and it was my birthday present to myself a couple of years ago to do a course, and learn how to do it properly. I’m still relatively new to it, so I mainly do birds and small mammals at the moment. I find it so amazing to be able to bring a beautiful animal back to its former glory – it’s just as creative as designing. Hopefully it will become part of the Deetz world one day too; I’ve made some pieces for private commissions, so that might be the next step.
Would you give it up if you felt it was having a negative effect on Deetz (e.g. animal rights campaigners)?
All the animals I use come from a registered taxidermist and are sourced responsibly. I’m not killing any animals, so I’m sure most animal rights campaigners have got better things to do!
Favourite piece from your collection?
It changes every day, but today it’s the Penelope the Pug Geisha playsuit.
One celebrity you’d love to dress and why?
Vogue’s Executive Fashion Director, Lucinda Chambers; she’s just unbelievably cool.
A fellow designer you look up to?
Christopher Kane. He’s built an amazing brand in an incredibly short time without losing sight of his own vision.
Where will Deetz be this time next year?
Still growing, hopefully with more stockists online and internationally, and with a strong e-commerce business.
Visit Deetz.co.uk to shop the full collection.