Hailing from Clydebank, KLOË has burst onto the scene from nowhere this year, her single ‘Grip’ is making waves in all the right places, and with Lewis Gardiner from Prides on board as a producer, we’re convinced she’s going to be massive. Catching up with, we were in no way disappointed. Candid, smart and full of energy, she sounded totally ready to take on the music world in Scotland and beyond.
‘Grip’ is the first track you’ve released, and already it’s getting buzz from the likes of DIY and XFM, how does that feel?
Really weird, especially the radio thing because I just wanted this song to just sit online and see if people liked it. I guess because I wrote about something real, people connected and then spread all over the blog scene and got to radio, which is amazing and genuinely more than anyone expected.
When you decided to make the song, did you even think about this stage or was it just something you wanted to get down?
I didn’t even know what I was writing for, we didn’t really come up with the ‘Kloe project’ or anything. Before I did this I used to do acoustic music and I got pretty bored of that, so I met Lewis [Gardiner, from Prides] and Chris and we started experimenting with different sounds and stuff, and some of it actually came out quite rocky at the start, but ‘Grip’ was the first thing we recorded that, like, clicked, and that’s what shaped the whole sound I think.
Was there a certain sound you wanted to create?
No. not at all, I knew ‘Grip’ was a downbeat kind of pop song, but it doesn’t have a typical pop structure, if you listen to the song it’s got like two verses, then a chorus, then a weird instrumental break. It’s not your typical pop structure, so I guess we didn’t really know what it was. But I had a feeling we could make a really cool ‘pop’ song out of it, and I guess that’s what we did. We just sort of experimented with lots of different sounds and then we got ‘Grip’!
Lots of people are talking about how intimate and personal ‘Grip’ sounds, but can you tell us a bit about the story behind it…
OK, so basically I was at Velodrome last year, and there was this guy I liked and he was a bit of a player, and I guess like, I felt like his victim, and I guess I really fell for him, and I came back that weekend and I just had to write a song about the whole experience. But, you know, when I was writing it I didn’t really think about it ever being released. And the day before it was put out on the blog, I was like “Shit. Oh my God. If he hears this, I am mortified”, but it’s all good.
So has he heard it? Did he have a response?
[Laughs] Yeah he heard it. He was actually really good about it though, he didn’t really say much, just made a joke out of it, which is always good I guess!
You’ve had a lot of flattering comparisons already, Lorde, Lykki Li, Lana Del Ray: how do you feel about that?
When I started out with the whole ‘Kloe Project’ I was really conscious of not being a rip-off, not being another Lana Del Ray… I think the one band that I probably did take a lot of influence from was The 1975 because their songs and the way they’re written are so conversational, like a total social commentary. That was pretty inspiring for me, and I think there’s definitely an art to that kind of songwriting, so I probably drew from that more than anything else, but obviously it’s flattering to be compared to people like Lorde and Lana Del Ray.
Does it add a bit of pressure to you as well?
Not really, I think it probably should, but it’s funny, I don’t really feel like there is buzz, I feel like I’m just sitting, watching a show in the front row and like it’s all happening to somebody else, I’m just seeing everything… but I don’t know. I don’t feel pressure right now, but I probably will further down the line!
You’ve got a lot of exciting stuff coming up, like your EP…
Yeah, we’ve got our EP coming out probably in early spring, and I’m putting another track out in the next few weeks and I’m really excited about that one. I think people who like ‘Grip’ will definitely like the next song, but I think the EP will surprise a lot of people, it’ll kind of show the whole Kloe Project as something a bit genre-bending and a different.
You’ve also got a show coming up at The Garage, are you looking forward to that?
Yeah, I’m so excited! We’ve been rehearsing non-stop for like the last two or three months, pretty much everything’s clicked just now. We had a day of pre-production in Dumfries, where we had all the lights and the sound properly engineered, and I’m now so excited about it.
Will the gig have the intimate feel of ‘Grip’?
I don’t know. I think people will be surprised. I think people see Kloe as a dark, moody, downbeat, intimate thing, and it is, but there’s a lot of big pop songs there, a lot of big pop/electronic stuff. So I guess if you like that stuff, you’ll enjoy the gig, but we’ve got a few tricks up our sleeve I think…
Kloe will be performing at The Garage, Glasgow on 28th February. Tickets are available here.