Having a professional presence online plays a huge part in finding a job and, love it or loathe it, if your New Year’s resolution is to boost your job chances, you’ll need to take a look at LinkedIn.
To give you a head start with the most corporate and networker heavy platforms in the online world, we spoke to Helen Taylor, Head of HR at Instant Offices, to find out how recruiters use applicants’ Linkedin profiles to help shortlist candidates and get some LinkedIn tips for job seekers…
What do Recruiters Look for in a Profile?
1. Recommendations and endorsements. Employers use these to see who you associate with and where your strengths lie.
2. Grey areas in your education or work history. Make sure that your profile echoes your CV, as recruiters will check dates and the length of time with employers.
Helen says: “If I am unsure of anything on their CV, for instance the length of time they have worked within a particular company. If questions still need answering but overall the candidate is strong, I will still offer them an interview but will ask them in person to clarify the discrepancy.”
How can candidates build a reputation?
1. By sharing blog posts and other content about your current workplace, you can increase your engagement and potentially create new business opportunities.
2. Taking the negative with the positive. A negative comment on LinkedIn won’t derail your networking opportunities, a single comment should not affect how people view your working style.
Helen says, “If a member of LinkedIn community has written a negative comment on a person, maybe saying something like ‘they are not much of a team player’, it is important to remember that it is just one person’s opinion and does not define their potential.”
Any other tips?
Keep your profile up to date, not just with what you’re doing, but your job title and who you’re working for.
Helen says, “It is common that professionals use Linkedin in order to attract a new job and they do not update their profile with their new workplace. You must always keep your LinkedIn up to date. Potential clients may look at your page and you are representing not only yourself but your current work place.”