By Nadine Walker
Glasses have come a long way since the unflattering milk bottle frames that dressed our faces at school. Season after season, designers are continuing to feature frames in their collections resulting in transforming eyewear from necessity to accessory. Specsavers opticians are celebrating the nation’s specs-appeal with a competition to seek out ordinary people who look extraordinary in their specs.
Fronting the campaign, and having worn glasses since the age of nine, actress and model Helen Flanagan embraces the versatility of the frames. Her photoshoot demonstrates the fashion possibilities different frames can create. She says: “I love trying out new looks with my glasses. They bring out a different side to me.
“I really enjoyed the 1960s-themed shoot for this campaign – I wore lots of different wigs which made me wish I had long hair again!”
Helen, who left Coronation Street in February, is keeping an open mind about future projects but definitely has more modelling in her sights and maybe even treading the boards in the West End: “I love doing photoshoots, it’s probably the only thing I had in common with Rosie.
“We are both really girly and like modelling.”
“The best thing about this campaign is that it supports anti-bullying charity, Kidscape. Anything that helps stamp out bullying of any kind, especially if it’s for wearing glasses, is a great thing.”
Now in their fifth year of supporting Kidscape, Specsavers will donate £1 for every eligible competition entry to the charity, as well as all proceeds from a auction led by Specsavers ambassador Gok Wan, which will take place at the competition final in London in October this year.
Every year, Specsavers scours the UK to find the girls and boys next door who look amazing in their specs. The competition is open to men and women aged 16 and over, who are current specs wearers or wear glasses for fashion purposes. Specsavers and top London agency MOT Models will be specs-spotting this summer in city centres up and down the country.
One of Scotland’s specs wearers could follow in the footsteps of 19-year-old Lucie Stevenson, from Falkirk, who was crowned Spectacle Wearer of the Year 2011.
Lucie says: “The past year has been a whirlwind of excitement since I won Spectacle Wearer of the Year. I’ve been down to London to do modelling shoots for some big high street names which is a dream come true, and even spent a month in my agency’s ‘model house’ which was an amazing experience and gave me the chance to meet new friends with the same aspirations.
“I didn’t think for a second I would win but am so glad I put that entry form in now. For anyone thinking about it, I would urge you to go for it because I can vouch for the fact it can be life-changing!”
Regional finalists will be announced in June and the grand final will be held in London in October 2012. For more info check out competition.specsavers.co.uk