I’m aware that I have nitpicked over some moany meat eaters on this blog, but I can safely say that I’ve never produced an entire advertisement campaign around what they do or do not eat.
Turns out that burger restaurant chain Gourmet Burger Kitchen, however, has taken an ‘edgy’ approach in their advertising of their food. Yes, vegetarians and vegans have been welcomed to GBK with tube posters informing us that ‘resistance is futile’ above a picture of a juicy, meat filled burger and two other equally offensive claims.
To me it seems fairly clear that Gourmet Burger Kitchen is very concerned about vegetarians and vegans diets, so I suppose it’s time for Scotcampus’ resident veggie to address their issues head on.
“Vegetarians – Resistance Is Futile”
I’m a strong believer that a picture speaks a thousand words, and I can safely say that a picture of dead cow body parts in a bun is something I and any other vegetarian can gladly resist. Why? Because what it speaks of is the mechanised breeding and killing of an innocent creature.
The arrogance of this restaurant to believe that vegetarians can easily drop their morals and beliefs on the meat industry for a burger is, quite frankly, insulting. I do not care how good your burger is, an animal died for it and you shoving it in my face whenever I use public transport does not change that fact.
“They Eat Grass So You Don’t Have To”
This poster is slightly more tolerable for the simple fact that there’s a happy cow on it. The message however, could use some work.
Oh wow, it’s another way of saying that a vegetarian diet is boring and consists of green stuff. Never mind the countless vegetarian and vegan cookbooks that show you all sorts of cruelty-free variations of all your favourites, and introduces you to brand new ones. But let’s just ignore that, it won’t sell the burger well enough.
More weird, though, is the idea of using a cow to sway people towards eating them. It;s a strange notion for even some meat eaters to grasp. The fact that the meat industry continues to kill so many animals is a horrific reality for vegetarians, and even for the odd couple of guilty meat eaters. Not only do you disrespect the animal in this poster, you also disrespect your meat eating and vegetarian customers.
“You’ll Always Remember When You Gave Up Being A Vegetarian”
No, I won’t always remember when I gave up being vegetarian, because it’s not going to happen. A picture of your meat filled menu does nothing to quell my desire of sticking up for animal rights.
This quote is particularly problematic as it once again renders vegetarianism down to nothing more than a fad that will undoubtedly end.
I know vegetarianism isn’t for everyone, I’m sure people have gone back to meat, and that’s okay. But for me the concept of rendering thousands of people’s life choices as destined to end eventually is just ridiculous. I don’t go around telling meat eaters that it’s okay that if they meat right now, they’ll succumb eventually. Why? Because it’s a load of condescending nonsense. Let people live their life how they see fit and keep your nose out of what they put in their mouths.
So ultimately Gourmet Burger Kitchen, or #GourmetMurderKitchen as you’re currently being called, thanks for the concern, but we’re all good. Turns out that talking down to people and belittiling their life choices doesn’t make them more inclined to spend their money in your restaurant and chow down on a hearty beef burger. Funny that.
We’re not a joke, we’re not an advertising tool, we’re people fighting against the meat industry and your pathetic attempts to sway us is laughable at best. Now if you don’t mind I’m going to back to living my meat and cruelty free life, and GBK, well they’ll be salvaging what’s left of their customers. #Awkward