By Natasha Cornall
Listen up, cake fiends: there’s a new bakery in town. Snuggle Muffin is one of the latest cafes to open its doors to the people of Glasgow, but this is cupcakes with a difference.
The brains behind the brand belong to 21 year old Juliane Grasekamp. Her baking career started off just four years ago; after living in “the middle of nowhere” in Germany with her Dad and spending her time watching baking and cupcake decorating YouTube videos, she moved back to Scotland and continued baking as a hobby. She ended up with so many cakes that she had to take them with her to school to try and give them away – but people started paying for them, commissioning her to make birthday cakes, and even asking her where the cupcakes were when she hadn’t brought any in!
When Juliane left school to study Business at Strathclyde, she carried on baking and started picking up orders for wedding cakes. As her baking business started to spread by word of mouth, she interned at major companies like the Marriot hotels and Disney – she says that her time at Disney in particular has inspired how she approaches the customer service aspect of her business today. She’s keen to make Snuggle Muffin a welcoming, positive experience for her customers, a delicious escape from their everyday lives.
And when I went to meet Juliane in Snuggle Muffin earlier today, it was obvious that her wishes are being fulfilled. The cafe was full of happy customers chatting away over their coffees, the service was speedy and super friendly, and the cakes are clearly extremely popular – almost all the cupcakes had been snapped up by the time I got there! Juliane and her team have around 30 cupcake flavours on their menu – everything from classic French Vanilla to the all-American Maple Bacon and gourmet Pink Champagne. Each day there are around 12 to 16 different flavours on offer, but you can also order boxes of up to 600 to take away. That’s a lot of cake!
Besides the cupcakes, Juliane tells me that Snuggle Muffin’s breakfasts are proving very popular with her customers. There are delicious waffles, pancakes, French toast and gourmet coffee on offer, but if you’re after something even more indulgent have a taste of Snuggle Muffin’s afternoon tea. Four different varieties of sandwiches, cupcakes, warm scones with jam and cream, and a selection of brownies, tarts or macarons, all served on a heart-shaped tier – not to mention unlimited refills of tea, coffee, juice or hot chocolate.
Snuggle Muffin is a real family affair. Juliane credits the name Snuggle Muffin itself to her younger sister, and her Mum created the beautiful artwork that adorns the walls of the cafe. Juliane says the staff, too, have formed a little family; one of the girls even sewed each member of staff their own stocking at Christmas. This friendly, homely feel, the sweet and cosy decor, helpful and engaging staff – not the mention the delicious cakes – and Juliane’s obvious enthusiasm for her business are what make Snuggle Muffin special.