By Caitlin Rattray
When it comes to fashion news, I like to think that I never miss a trick but this week I had to hang my head in shame and admit that, for once, my brother is more fashion conscious than I am. It’s not something I care to admit and I suspect he feels exactly the same but the fact remains – an event in the fashion calendar passed me by unnoticed, I wasn’t at the opening – my brother was. Shame on me.
The event it question was the official opening in Glasgow of Pretty Green, the clothing line founded and designed by former Oasis front man Liam Gallagher. The pop-up store, in Glasgow’s Merchant City is the brand’s third store after London and Manchester and is tipped to be a huge success. The collection consists of exactly what you would expect from Gallagher’s line (and not in a bad way) from an array of button down shirts, simple classic tailoring and knitwear alongside Gallagher classics such as desert boots and parkas. The brand name itself speaks volumes for Gallagher’s influences – it is named after a song by The Jam and its logo is inspired by the The Beatles’ Rubber Soul album cover.
Gallagher claims he wouldn’t put his name on any item of clothing that he would not be prepared to wear himself and unlike previous celebrity turned fashion designer situations, I’m inclined to believe the guy. In a sense, Gallagher was a brand even before his clothing brand came into being. His style has been admired and imitated by boys and men of all ages ever since Oasis first appeared on the music scene in the early nineties and the streets of Glasgow, like the streets of his hometown Manchester have been awash with mini-mes ever since. Pretty Green may well be a new brand in its tentative first couple of years of existence but Gallagher has standards and with typical Gallagher attitude, simply won’t accept that just anybody can wear his clothes. In Gallagher’s words: “And people go, ‘Oh, beggars can’t be choosers.’ Well, I ain’t a beggar, you know what I mean?” Here’s hoping the people of Glasgow get his blessing.
Visit Pretty Green at Unit 3, The GPO Building, Ingram Street. Check out www.prettygreen.com