Possibly what Union J’s JJ is experiencing right now. “Candy Crush, what’s that?” is the first guise that denial can take. We were at that stage for months, until one particularly troublesome chest infection left us bedbound for a week and we ran out of DVD boxsets to watch. Before we knew it we were paying for extra lives instead of waiting half an hour for one to regenerate… Patience is non-existent when you’re that ill and bored.
Denial can also occur once you’ve actually got involved in the Candy Crush craze, say around Level 14 when you realise you were just going to try one level “to see what all the fuss is about”, and you then realise you haven’t showered, eaten or remembered to feed your dog and it’s already 3pm. You tell yourself, “I planned to have a lazy day. I’m only playing it because I have nothing else to do. I’m not addicted and the dog likes eating late.” Yes, you are fully in control of your CC playing, and you intend to keep it like that.
“I’VE BEEN STUCK ON LEVEL 29 FOR TWO WEEKS!” you tell your friends, who nod sympathetically at your plight and send extra lives your way. They’ve been there, they know what you’re going through, and they’re currently fighting an angry battle of their own on Level 34.
“Right, so if I just quickly use up all five of my lives then my mind will be clear to get on with my studying after that.” This may be true, but you will find yourself clockwatching for the next half hour, and then repeating the “just one quick game” cycle for the rest of the afternoon. Fact.
“It’s 2am and I haven’t finished my uni presentation for tomorrow or completed anymore levels of Candy Crush,” you sob silently. “I am a failure at life.”
Alternatively, depression may come after seeing that your friend has completed all 275 levels when you’re only on 31 (true story), or when you stare at the purple jelly flowers for too long and realise you’re never actually going to be able to eat them. Sigh.
“I am addicted to Candy Crush and it’s okay.” Well, it’s not really, but you could be addicted to far worse things. Admitting your problem is the first step to curing it. But is the cure going cold turkey or locking yourself in a dark room until the Candy Crush crown is yours and you can move on with your life? You decide…