By Jennifer Lynn
If you haven’t heard of Jeffrey Campbell shoes then chances are A. You’ve been hiding under a rock all year, B. You’re over the age of forty (sorry mum), or C. You’re one of few lucky guys who haven’t been roped into paying the £130 price tag that comes with a pair of Litas for the lady in your life. Similarly, if The Pokey Hat isn’t quite on your fashion radar, then thank goodness Scotcampus is here to guide you away from a life of style faux pas and invite you to the fashion party of the year!
Quite possibly the hottest online boutique to come out of Scotland, like, EVER, The Pokey Hat has recently thrown Jeffrey Campbell footwear into its pick ‘n’ mix of vintage and modern goodies. “I ordered six styles of Jeffrey Campbells’ for the website, and had to order an extra pair of each for myself,” laughs Jennifer Welford, founder of The Pokey Hat. “My mum was like, ‘YOU BOUGHT SIX PAIRS OF SHOES,’ but I had to have them.”
With her more-than-regular shopping sprees cited as one of the reasons The Pokey Hat came about in the first place, owning her own online boutique is a dream come true for Glaswegian Jen. “Like most girls I love shopping, but I was probably a bit worse than most girls,” she admits. “It was about two and a half years ago when my boyfriend said to me, ‘Could you not make a wee bit more money than what you’re spending?’
“I acted totally offended like, ‘Huh! What do you mean? I don’t spend too much,’ but it got me thinking. I used to buy vintage and get amazing dresses from eBay for £1, and people started asking where I’d got them, and if I’d help to find vintage clothes for them. The vintage element was the starting point, as I started to buy pieces and sell them on.”
With her sights firmly set on bigger things, Jen launched The Pokey Hat’s website, and decided to add a modern section to her already popular vintage finds. “About two months before I launched my website I decided I was going to stock new clothes too; it’s hard to do a high volume turnover with vintage stuff, because every time something sells you’ve got to replace it and take another picture, whereas with modern clothes you take one picture and you’ve got a whole catalogue of stock.”
Despite its glam grunge, fashion forward collections, The Pokey Hat’s name was born out of something far more traditional. “I’m really patriotic, I love love love being Scottish, so my mum suggested having a look through the Scottish dictionary to find a name for the site,” explains Jen. “I was so far into it and still hadn’t found anything, but then I saw ‘Pokey Hat’ and that was it.”
“My grandpa and I were really close, but he passed away about five years ago, and he always used to say to me, ‘Do you want a wee pokey hat hen?’ At the time I never knew what it was, and because I was a really fussy eater I’d just shake my head and say no, but now the ice cream cone is such a big part of The Pokey Hat’s branding and logo.”
With her business going from strength to strength and her much-loved Jeffreys’ occupying a prime space on the website, Jen is throwing an official Jeffrey Campbell launch party at Glasgow’s hottest new nightclub, FabriQ. Taking place on Tuesday 20th November, the event will showcase some of Scotland’s most promising young designers on the runway, as well as offering guests the chance to win their very own pair of Jeffreys’.
“I just want it to be a big fashion party, something that people are really looking forward to,” says Jen. “Any excuse to get dressed up nice and put the Jeffreys’ on!”
The Pokey Hat’s Jeffrey Campbell launch party takes place at FabriQ, 46-50 Queen Street, Glasgow, on Tuesday 20th November. For tickets click here. Scotcampus readers can also get an exclusive 10% discount on all purchases from The Pokey Hat using the code SCOTCAM10, valid until February 12th 2013.