Have you ever complained about your favourite fashion magazine having waaaay too many adverts in it? Particularly in the September issue which, while much thicker than your average monthly purchase, seems to be so purely because of the additional adverts? Well, while we at Scotcampus totes understand the importance of adverts in magazines – they pay for all the editorial words and pictures, you see – one Korean Craigslister decided to take matters into his own hands and got rid of all the ads in the September issue of US Vogue.
Using a combination of cutting techniques and black marker blackout, said Craigslist seller has carefully whittled Vogue‘s 902 pages down to just 532, by removing 370 pages of advertising. By calculating the cost paid per ad – by brands such as Saint Laurent and Louis Vuitton – and passing them on to his potential buyer, the seller values his ad-blocked Vogue at $4,447,847.53. Read his full, unedited explanation below – only on the internet…
“I am selling an “Ad-Blocked” issue of Vogue US, September Issue 2013. What I did was to cut out all the pages with advertisements, and left only the articles. For the pages I couldn’t remove, I went over them with a big fat permanent marker. Now you can enjoy an uninterrupted read of the most anticipated issue of this fashion bible.
“If this price is a little higher than you anticipated, let me explain. By referencing VOGUE’s media rate cards, I calculating the ad expenditure of this issue for 280 Full Page Ads and 45 Double Page Spreads. This was the amount advertisers spent so you could buy your copy of VOGUE at just $12 at your local bookstore. So obviously, without the ads, I will have to pass on the cost to you.
“There is good news though: the rate card did not include premiums for this being a “September Issue”, which I am sure will bump the price up even more.
“So what are you waiting for? This is a steal!”