This is one of our Hardwear tees (above), a screen print depicting a rotating hypercube. We created the repeating pattern based on frames from one of the earliest computer animations, “Four-Dimensional Hyperobjects” by Michael Noll at Bell Labs in 1965, originally a 16mm film. It depicts a cube in 4 dimensions, which when viewed in 3 dimensions appears to fold in on itself:
The early days of computing interfacing with art are really fascinating. In one camp you have Picasso quipping in 1968, “Computers are useless. They can only give you answers!” but in the case of this hypercube video we see a form brought to life that had previously only existed as an equation.
It’s almost 50 years later, so it is a great pleasure to be able to re-imagine a classic and bring it to life with only bare hands and messy ink. And so for today I proudly wear some Hardwear under this nice warm sheepskin jacket:
I found this by chance on a trip to Sweden with my two younger brothers when we stopped to pose in front of a shop called… BROTHERS
Woohoo McGregors on tour! The sheepskin was in the shop window and I just had to have it. It has served me so very well these 6 winters since. When you find yourself in another part of the world, always try to bring back a treasure that will last a lifetime. Or y’know, at least a sweet booze from the duty free. Who am I kidding?
Speaking of treasures, here’s the whole Hardwear Hypercube range, all screenprinted and made by hand right here in Wild West Glasgow:
Photographer: Zoe Lang
Models: Lee-Ann McCall, Patrick Boland, Hollie Thomas, Francesca Church
Hypercube Tee, £35, available now from Hardwear or Asos
Sheepskin Jacket – Brothers, Göteborg Sweden
Jeans – Vintage Jordache
Gloves – Ted Baker, from John Lewis, Buchanan Galleries
Hi-Top Sneakers – AllSaints, Buchanan St